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The spring of 1985, the United States hundreds of millions of TV viewers saw an ad like this: a basketball court rolls to an end quickly, waiting for a handsome guy in there easily by wearing colored sneakers foot hook the ball into the hands, start the ball moving, at the same time, the engine came harsh engine noise, the roar of the engine getting louder and louder, the young man followed soar. The last 10 seconds of advertising is Jordan's "Walk in the Clouds", even though the audience had never seen a basketball game, also lamented in his superb skills. This ad is not only proof of Jordan has a special ability to fly, also hinted at his feet and the shoes are also necessarily linked to this. In this ad, that magical guy is the famous NBA sports star Michael & middot; Jordan, his feet a pair of sneakers is the famous brand "Nike." Before retirement, Jordan ???????: "Phil & middot; Knight and Nike turned me into a fantasy figure." This is the inside of the Knight "Nike," the founder, he put a small company into a large group, the once unknown superstar Michael Jordan pushed to the position. athletes fail 1938 year an ordinary boy born in the United States, and then, like most of their peers, he likes sports, playing basketball, baseball, running, his name is Phil & middot; Knight, as a general ordinary young man, his Adidas, Puma brand is very familiar with this kind of sports, but the unexpected is, is this extraordinary young man, after creating a new brand - Nike, Adidas dominate even more than in the sports field position. Knight has been very fond of sports, his high school paper almost entirely with sports-related, even universities chose the headquarters of the US Track and Field - University of Oregon. Although Knight likes sports, but onl jordan retro 14 white/fuchsia blast/black y a mediocre score of 1 mile Runners, his worst score of 4 minutes 13 seconds, almost did not enter the ranks of world-class athletes (score of 4 points), and like him almost Too many people! but fortunately so, otherwise we would not see today a great entrepreneur. In Oregon, Knight met his lifelong mentor, is his coach Bill & middot; Bowerman. Bowerman 1950s had a row to break the world marathon record, Eugene, Oregon, and thus also famous. He is extremely ambitious man, bent to make their sports teams than any other team. Training and competition, the athlete's foot disease is the most common offenders, Bowerman he wanted to design a shoe, the bottom light and sound support, small friction and stability, thus reducing athletes foot pain, get a good result. So, Bowerman designed the pieces of sneakers pattern. He found several shoe companies, but no one cares about him, ask yourself altogether stubborn Bowerman cobbler, learned shoemaking, in the last Games, the athletes put on his handmade by his appearance ugly but lightweight and comfortable shoes, ran the results are good ranking than any previous game. After graduation, Knight continued to pursue MBA degree from Stanford University, and Bowerman continued to do track and field coach and athletic footwear design in college. In 1960, Knight graduated. During his investigation report mentioned in a lot of sports star and ordinary athletes actually have a common goal: to defeat Adidas, so that more and more athletes wear the Japanese production of high quality and low price of running shoes --Tigers (Tiger cards ?W. Knight decided to go to Japan after graduation to look for an opportunity in Japan's Fair, Knight met in Japan Tiger sports shoes manufacturers, he claimed to be from the United States cheap air jordans "Blue Ribbon Campaign Company", just Tiger brand needs an agent to enter the US market, so he took the agency gave the inexperienced young man. get the right agent to find the Bowerman Knight Now, both of them contributed $ 500, consisting of true blue Ribbon Campaign The company has become the exclusive distributor of Tiger sports shoes in the United States, began the initial start. This "Blue Ribbon" is the "Nike" predecessor. Nike brilliant start-up time, no warehouse, Knight Knight father put stock in the basement of the house, he and Bowerman two people a tube of finance, a tube design, with very understanding. He has proven to predict the market is correct, this cheap sports shoes sell well, the first year it sold $ 8,000 worth of goods. 1968 years after Bowerman restructuring Cortez shoes had become Tiger sports shoes most popular products, while Knight lay a solid financial foundation for the company's development. The company's business began to improve them. Soon, the Japanese company products sell well aware, we ask them to transfer after the first shipment. As a result, Bowerman their cost will be greatly improved, and had to redouble their efforts to sell. But Japan is also often not on time delivery, and even the first-class goods remain secretly sold in Japan, the defect to the United States. Once they receive a number of shoes Bowerman, Customer wore two weeks, on the separation of the upper sole. They had to swallow in order to maintain credibility, promptly returned to the customer. Even more exasperating is that Tiger also sent representatives to Eugene, Bowerman offered to buy 51% of shares, and accounted for two seats in the five directors, if you deny this request, immediately stop delivery. Make things difficult for the Japane cheap foamposites se suffered unbearable Bowerman and Knight, flatly rejected the non-parts requirements. Knight and Bowerman decided to open one of their own company, he named Nike, which is based on the name of the Greek god of victory and taken. The NIKE name, in the eye of the West was very lucky, easy to read and easy to remember, it can scream loud. They quickly launched a "Nike" name sports shoes, and mesh beautifully designed trademark. Nike, the famous "a hook" trademark eye-catching, with a visually appealing, as well as sports shoes and other sporting goods should have the kind of movement, a symbol of strength and speed. In order to do publicity, Knight and his wife hand-printed T-shirts to Nike Olympic preliminaries of the field distribution, but to see people have asked: "? Who is the Nike" but in the game, Knight small a little way out of the limelight, to be persuaded to use this new shoes marathon athlete finished fourth to seventh, while wearing Adidas shoes, athletes are eligible for the top three in qualifying. In the athletic footwear industry, Nike is facing fierce competition. Knight and Bowerman aware of: If you can not develop a product better than it is now a new product, they did not want to increase market share. And, so far, the US footwear manufacturers produced far less than the former Federal Republic of Germany Adidas company's foreign shoes. In 1975, a Sunday morning, Bowerman playing in baked waffle iron mold of a urethane rubber, used it to make a new type of shoe soles, in this waffle-style shoes fitted with small rubber nails, so that the elastic soles are stronger than the elastic popular on the market other shoe. This looks very simple product improvement, Knight and Bowerman became the starting point for the cause. 1976, Nik Retro jordans for sale e $ 8.3 million the previous year soared to $ 14 million. It's like wildfire, as it developed, the company is developing new style running shoes and spend huge amounts of money. In these improvements, Nike Air gives the left a deep impression. Nike Air heel is used to embed the inflatable cushion, it is the company's footwear technology trump card. It kept longer than the elastic foam sponge or rubber. Comfortable and smooth. Now, almost all produced authentic Nike Nike sports shoes are embedded with such a cushion. Interestingly, consumers are not aware of this mystery, however, but this is exactly what Nike high-quality, high-performance, high-quality lies. How to do it? Sales planners so in the advertising moving some brains. Soon a very unique yet attractive posters appeared. In a Nike shoe heel opened two "windows", people through the "window" to see the soles of Nike Air. Painting posters greatly attract consumers and make them understand at a glance than at Nike sneakers came out on top of the other. next two years, "Nike" followed on sales quadrupled. By the late 1970s, Nike has nearly 100 researchers, many of whom have a degree in biology, chemistry, experimental biology, engineering, industrial design, chemistry and a variety of related fields. This strong research strength developed more than 140 different styles of products, many products are the most innovative and market the most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design. These different styles, different prices and multi-purpose products, attracting thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturer, millions all kinds, air jordan 11 space jam for sale of all abilities runners have such a concept. against the never-ending corporate philosophy, to the 1979 Nike through the planning and the strong market for new products to sell, market share reached 33%, and finally squeezed into the original by the Adidas, Puma and Tiger built " iron triangle ", a sales star. By 1981, its market share even reached 50 percent, ahead of Adidas, while Knight himself running into the "Forbes" magazine coveted US 400 list of the richest people. Nike culture "sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture from the traditional concept of corporate image, Nike is the adventurous spirit of the pioneering companies in their verdant company is located in Oregon, has been cultivating a culture of well-designed, a veteran of Nike The manager once recalled: "It was like in a friendship environment full of hand, foot and work colleagues together happy to drink, stop talking about sports, and active and self-proclaimed anti-traditional character.." Every six months , Knight of the management team to meet and discuss strategy. The quarreling parties to "tit for tat" with. Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, to accept other people's loud accusations. Nike business location, like the campus, have a forest, jogging trails, lakes, football field. Knight wanted to create a peaceful working environment, he thinks the world has confused enough, working hours should like home free. On the famous Nike ad strategy, also showed vitality different from others. Type of Nike athletes looking different from Adidas, they maverick, strong personalit Cheap jordans online air jordan 11 blackout for sale y, irritability, aggressive,. Such as tennis star John McEnroe, people always see his rage on the tennis court, with the authority of their quarrel. There are tennis star Andre Agassi, his beard, long hair disheveled, the jeans cut pants as tennis, tennis and this denim pants will become Nike's specialty products. With these big sports stars QUICKER advertising, Nike sports shoes are no longer just a sports shoe, and became idols and symbols of social status. 1984, Nike endorsers strategy began to re-establish their own image. He and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, as well as an unprecedented courtesy, to use Jordan's name on the Nike sports shoes. Almost all of them think that this is a fool talented, but a spokesperson for it. But Knight insisted on doing this, the impact of Nike Jordan is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, his ideal weight than any Nike logo. With the Jordan, Nike has created a new brand, "soar Jordan" (AirJordon), producing colorful basketball shoes and matching apparel. Advertising campaign "soar Jordan" is the success, but also the brand war victory in the first annual sales as high as $ 100 million. Jordan first wear the sneakers have been subjected to the prohibition of NBA officials, who believe that a violation of the league's dress code. Nike keenly feel this is a golden opportunity to conduct public relations activities, then launched an advertising solidarity, declared that "soar Jordan" was banned because it "revolutionary design." Results Nike and "soar Jordan" boarded the cover of countless newspaper headlines, NBA siege. Finally ending in favor of Nike ended. Advertising with athl jordans on sale mens etes is that many people will think of, but the most successful, only Knight! And that countless people familiar "justdoit", the hero of the first "Justdoit" advertising is sitting in a wheelchair track and field athlete of Clegg & middot; Brown Xiu, advertising slogan that appears in the anti-black background white. Slogan did not read aloud, but it evokes a generation resonance. It is reminiscent of an obese man to postpone his weight loss plan, staff were busy by other things that upset the fitness activities and participate in sports activities dream was all the affairs of man interrupted. 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Here we recommend Xiaobian new, if compared to the wedding of Sanya colleagues, the first to compare the different mechanism of the quality of the work, because the photography team level is different, Pringles have different quality. this article from: Sanya wedding photography feather Nobel impression http://www.yunuo.co/html/news/1015.htmlMichael Jordan had the endorsement of Gatorade sports drinks, Jordan Brand according to the classic Gatorade TV ads, will launch Air Jordan 6 "Gatorade", and this pair of shoes first appeared in Mark Wahlberg and Jordan Brand design team talks on the desktop. recently, a ggg10278585 net exposure to this special edition Air Jordan 6 "Gatorade" details of the picture, the body of the shoe to grass green, with excellent texture of Suede Shoe materials, shoe buckle, shoe heel and midsole provided the details into the design of bright orange. , the new color Air Jordan 6, "Gatorade" will be on sale in October 21st, offering price of $190 U. S. dollars. Air Jordan 6 "Gatorade" number: 384664-145 release date: October 21st offer price: $190as the main technology of new Nike, Flyknit with ultra lightweight package and the material itself in running shoes, basketball shoes on to the application, but also for the preparation of upper dense complex beyond previous provides the basic color. In the limited jordans on sale online series HTM announced after the launch of the new Lunar1+ double Flyknit is a fluorescent green color collocation of black Swoosh, and with cement Lunarlon corrosion, waffleskin outsole and the bottom Flywire dynamic paste and technology, bring excellent Jiaogan for the runners. Nike Flyknit Lunar1+ shoes are available at Kith NYC and designated agents, priced at US $$160. before everyone exposed BAU x Reebok Insta Pump Fury "and" series, a black ink shoe body with pink, another is in black ink with light coffee color, very good interpretation of the theme of "father". It is reported that this series has been sold in some shops in Europe, and landed in North America in March 15th. ; Nike Air Max 93 is far from two predecessors popular color is similar. Overwhelmed by the store en ligne to bring a violet air max 93, black suede and mesh is composed of a shoe body still inherit previous low-key style traditional, 270 degrees window air visibility is still domineering, collocation violet lining and Swoosh brighten modification, air max 93 unique charm. Air Max 93Nikenumber: 306551-015price: 145 euros search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! source: SAThe day before the Jordan brand officially released another girl to create exclusive Air Jordan 3, the selection of black leather shoes which, together with the green shoes decoration details, supplemented by the Golden Shoe hole and Jumpman embellished, finally with white midsole and outsole is black. item: 441140-018 release date: December 24thPrice: air-jordan-3-rio-teal-black-gold-release-date.jpg (115.96 KB, download times: 24) download attachment Air Jordan 3, GS, Rio, Teal, officially released Upload 08:55 2016-12-17 air-jordan-3-rio-teal-black-gold-release-date-3.jpg (145.68 KB, download times: 24) download attachment Air Jordan 3, GS, Rio, Teal, officially released Upload 08:55 2016-12-17 air-jordan-3-rio-teal-black-gold-release-date-4.jpg (94.96 KB, download times: 23) download attachment Air Jordan 3, GS, Rio, Teal, officially released Upload 08:55 2016-12-17 air-jordan-3-rio-teal-black-gold-release-date-1.jpg (87.57 KB, download times: 23) download attachment Air Jordan 3, GS, Rio, Teal, officially released Upload 08:55 2016-12-17 air-jordan-3-rio-teal-black-gold-release-date-2.jpg (82.11 KB, download times: 23) download attachment Air Jordan 3, GS, Rio, Teal, officially released Upload 08:55 2016-12-17 air-jordan-30Customer pairs Product , put forward their own reasonable requirements within the normal category, this is a matter of no exception. However, if this requirement is beyond a certain limit, it will undoubtedly cause some pressure to the producers. Recently, a toy enterprise in our city is very helpless responsible person said: "now the company received the new requirements of the product testing foreign customers put forward, if the detection is carried out in accordance with the requirements of customers, and provide a certification report, 3000 yuan. "Certification fees for product exports are increasing."." In fact, things like this don't just exist. in an interview with reporters learned, including clothing, toys enterprises, annual , shoe bags etc. export enterprises will receive foreign customers of the new product testing requirements, increasing the certification requirements to the export enterprises in our city to bring what the pressure? How should an enterprise cope with it? In this regard, the industry concerned organized a discussion of such events. certification costs have increased by Moderator: new year of foreign inspection and certification requirements, to export enterprises have brought about what kind of pressure? Zheng Jingdong: every year foreign customers will put forward new hazardous substances detection requirements, enterprises in the inspection and certification spending has increased year by year. For example, in the first half of this year, some customers in the United States have proposed that future orders, batches, exports of each ticket, goods must be provided without phthalate two formic acid substances certification report. Orders from overseas customers are usually shipped in batches and at least two to three batches. In other words, last year, an order for American customers, enterprises only need to do a test of phthalates two, and now do two to three times. To make a certification of two phthalates 4000 yuan, this year alone, the cost of testing doubled two or three times. Xu Changsheng: Europe is the main market of our city toy export, technical requirements of imported toys of the European market is the most stringent testing standards, emerge in an endless stream of new, toy production cycle is usually 3 months, while the EU often every 3 months will be the introduction of imported toys new quality standards, to increase the detection of harmful substances and certification of new requirements, this increases the risk of export enterprises, products exported to Europe may be due to reach the new safety standards and be notified or return. function authentication level improved byAdidas EQT Support 93 Boost new color release 2016-08-03 12:13:23 adidas relies on Boost material not only to expand the scope of their own shoes production, but also activate many of its shoes have been gradually forgotten. 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